This is a banner

A snappy slogan

A banner is a flag or other piece of cloth bearing a symbol, logo, slogan or other message. Banner-making is an ancient craft. Church banners commonly portray the saint to whom the church is dedicated.

The word derives from French word "bannière" and late Latin bandum, a cloth out of which a flag is made (Latin: banderia, Italian: bandiera, Portuguese: bandeira, Spanish: bandera). The German language developed the word to mean an official edict or proclamation and since such written orders often prohibited some form of human activity, bandum assumed the meaning of a ban, control, interdict or excommunication. Banns has the same origin meaning an official proclamation, and abandon means to change loyalty or disobey orders, semantically "to leave the cloth or flag".