Advanced Web and Interactivity Engineer at Adobe
Previously, Web Opener at Opera
Member of the CSS Working Group
What am I talking about?
Why Mockups Suck
Web Design
No longer the legacy of print
Dynamic
Design the interaction experience
Product design
Embrace the constraints of the web
No pixel perfection
Uncertainity of features
Things never designed to interact, will
You cannot control the content
Print Tools ≠ Web Design Tools
Makes features appear trivial
Tweaks are impossible and hard to do even with templates
Lorem Ipsum can only go so far
Not easy to recreate CSS3 effects without much work
Just like you learnt to love print tools, learn to love web tools
Design around content, user interaction
Use print tools to augment the prototype
Find where design breaks experience of users
Find where data breaks design
Templates for any use
What you shouldn't be concerned about
Performance
Pointless Semantics
Pixel Perfection, Layout perfection
IE Compatibility
What you should be concerned about
Adobe is hiring!
SF + Web = ♥ ? ping(@divya) : weep('uncontrollably')